Summary
Founder and product-driven entrepreneur in functional beverages: Rozenson founded Vieve to create a better-tasting, dairy-free protein drink using collagen peptides and led its formulation, flavour development and market launch to position it as a hydrating, on-the-go protein solution. drinkpreneur+1
Experienced FMCG and beverage commercial professional: He has a background across major consumer and beverage companies and has held category and commercial roles (including at Mars and Monster Energy), which informed his approach to launching and scaling a beverage brand. rocketreach+1
International expansion and export-focused operator: Vieve has targeted international markets early, selling in multiple countries and managing export challenges (including Brexit-related supply and distribution issues) while prioritising DTC and distributor channels. co+1
Socially conscious founder with personal mental health advocacy: Rozenson has spoken publicly about personal struggles with mental health and directs a portion of Vieve's profits to the mental health charity Mind. co