
Rhys Powell
Promoting global tourism destinations with strategic sales and marketing
London, England, United Kingdom
Joined June 2026
Summary
Rhys Powell has a comprehensive background in the travel industry, spanning over two decades. His career began with operational roles at TUI Travel and extended into product and marketing at Titan Travel & Saga Holidays before transitioning into his extensive tenure with MMGY Hills Balfour. This varied experience provides him with a deep understanding of tour operations, destination needs, and industry challenges. hillsbalfour
As a sales and marketing leader at MMGY Hills Balfour and now MMGY Global, Rhys specializes in promoting diverse tourism destinations. He has successfully managed accounts for clients such as NYC & Company, Mauritius Tourism Promotion Authority, Travel Texas, and Visit Rwanda, demonstrating expertise in developing and implementing strategic marketing campaigns to increase visitor numbers. hillsbalfour+3
Rhys is known for his innovative thinking and ability to design creative campaigns that not only meet client KPIs but also identify new growth opportunities. His approach includes specializing in trade communications to ensure destinations receive prioritized attention within the travel trade. hillsbalfour