Ronan Shields
Ad tech reporter covering programmatic advertising and digital media
New York, New York
Summary
Experienced ad tech journalist with a focus on programmatic advertising, ad buying, technology M&A and the digital economy; produces reporting and analysis for trade press. adweek+2
Editorial track record across major industry publications, including editorial and reporting roles at The Drum, Adweek, ExchangeWire and Digiday, and contributions to Marketing Week. thedrum+3
Active participant in industry events and audio content—appears on podcasts, contributes to Digiday podcast series, and speaks on panels about identity, privacy and the future of programmatic. digiday+2
Formally trained in journalism with a BA in Journalism from University of the Arts London and study at the London College of Printing. adweek+1
Work
Education
Projects
Writing
Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O'Kelley
December 1, 2023Episode article and podcast exploring Brian O'Kelley's role in building foundational ad tech companies and key developments in the ad tech industry.
Selected Marketing Week articles
Collection of long-form reporting and features on marketing and digital topics authored for Marketing Week (examples include pieces on NFC, native advertising, and campaigns).