Santosh P

Experienced leader in live entertainment and experiential marketing: Santosh has led live entertainment marketing and business strategy roles (notably at BookMyShow) and is a founding leader of Scara Live, focusing on building brand-led live IPs and measurable on-ground experiences. mediabrief+2

Entrepreneur and operator: He is listed as a founder of WSH (Sidehustle Tech Pvt Ltd) and a Co-Founder at Scara (Scara Live), combining startup leadership with hands-on commercial and go-to-market responsibilities. rocketreach+1

Community-driven researcher and industry builder: Santosh runs and promotes industry research efforts (for example the LIVE_MUSIC_INDIA_SURVEY_2026) to gather primary data about live-music audiences and fandom, indicating a focus on evidence-led decision making for live events. nitter+1

Active public commentator on culture and industry topics: He maintains an active public presence (X/Twitter, Threads, Instagram), frequently discussing live events, culture, and industry ethics, and responding publicly to trending debates. x+1