Caitlin La Honta
Marketing Leader for Life Sciences Technology and Go-to-Market Strategist
San Francisco, California
Joined October 2025
Network
2.1K connectionsZTJCBM
DKJTKO
RVEBKB
LRAGML
BCRB
ZTJC
APKWJV
Summary
Caitlin La Honta is a seasoned marketing leader with a strong focus on the life sciences and healthcare technology sectors. Her expertise spans from developing and executing go-to-market strategies for startups like Sirona Marketing, which she co-founded, to leading product marketing and Account-Based Marketing (ABM) programs at established companies such as Benchling and Veeva Systems. Her career demonstrates a consistent trajectory in driving marketing innovation within complex scientific and regulated environments. sirona+1
She has a proven track record in product marketing, demonstrated through her roles at Benchling and Veeva Systems, where she focused on bringing scientific R&D and pharmaceutical CRM solutions to market. Her contributions include authoring articles on structured R&D processes, product year-in-review summaries, and strategies for compliant email engagement, showcasing her ability to translate complex technical information into effective marketing narratives. benchling+2
Caitlin is also an advocate for responsible AI in life sciences, as evidenced by her leadership in product marketing at Sorcero and her contribution to a white paper on the subject. Her work highlights an understanding of emerging technologies and their ethical application within her specialized industry. usdm
Work
Education
Writing
A Comprehensive Guide to Responsible AI for Life Sciences
May 1, 2024Contributed as Product Marketing Leader for Sorcero to a white paper exploring the importance of a purpose-built AI framework for life sciences organizations to adopt AI and mitigate risk.
Create Structured R&D Processes with New Template Capabilities
August 1, 2021Authored an article introducing new fill-in template functionality in Benchling Notebook to design repeatable experiments, analytical tests, and SOPs in life sciences R&D.
2021 β Benchling Product Year in Review
January 1, 2021Authored an article summarizing Benchling's product highlights and advancements in its R&D Cloud for 2021.
Leading Biopharma Increases HCP Engagement 30% with Compliant Email
November 1, 2018Authored an article detailing how a leading biopharma company increased healthcare professional engagement by 30% using Veeva CRM Approved Email for compliant communication.