Luis Manrique

Luis Manrique is a product builder and entrepreneur who has spent eighteen years building at the intersection of consumer attention and artificial intelligence. After being acquired into Google Ads in 2012, he worked on programmatic buying algorithms and early identity cleanrooms across Google Ads and Google Cloud. He left to join VideoAmp, where he built the first product team and led the company's pivot to measurement, growing revenue from $5M to $50M. Luis spent nearly four years at Instacart across two roles. First in ads, leading the paid search ML Product team and bringing ML-driven audience modeling, experimentation and bidding to the marketplace. Then in consumer AI, helping stand up Carrot AI — Instacart's first AI team — working with the co-founders to reimagine shopping when an intelligent agent does the work for you. Ten patent filings across campaign pacing, predictive item replacement, personalized recipe generation, reinforcement learning agents, and LLM-powered meal planning. Eight unique inventions, one granted. Before Instacart, Luis co-founded a data science automation startup early in the AI wave. It didn't last, but the instinct was right. Luis joined Gumloop as its first customer, then became Employee #2. He led GTM, customer success, data science, data engineering, and early product features as the company found its footing and scaled from zero to a $50M Series B led by Benchmark. Luis is building Understudy Labs, helping any product builder create smarter and faster AI models.