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Deepika Rallapalli

Deepika Rallapalli

Healthcare Digital Brand Strategist | D2C Brand Growth for Pharma, Healthcare, Genomics & Medical Centers | Omnichannel · AI-Powered campaigns | Harvard-Certified GenAI Marketer

deepikar
Bangalore, India
Joined February 2026
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Pharma Product Marketing Leaders
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Summary

Most pharma brands have the science. They struggle to make it land digitally. I build the bridge — between complex healthcare products and the patients, doctors, and communities they're meant to serve. In 10+ years across pharma, genomics, and OTC healthcare, I've turned D2C brands into trusted digital names.
Real-estate branding and event marketing practitioner: She has delivered end-to-end branding, website and event marketing work for real-estate and retirement-community projects (Tapovan Estates / Harmony), producing brochures and lead-generating campaigns. google
Data-driven, multichannel campaign experience including WhatsApp and automation: Her profiles and portfolio note experience with SEO, Google Ads, WhatsApp marketing, email automation and CRM tools to generate leads and measure campaign performance.
Creator and writer on marketing practices and technical topics: She publishes marketing and technical posts on Medium and maintains a personal site showcasing client projects and case studies.
Interest in AI and GenAI applied to marketing: Her profiles reference GenAI+Marketing certification and use of generative AI tools as part of modern marketing strategy.

Work

Education

Projects

Writing

Top 5 AI Trends Revolutionizing Pharma & Healthcare Digital Marketing

A lot of marketers are overcomplicating AI optimization. The real differentiator is simple: Create something worth citing.

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How Pharma Brands Can Thrive in a Digital-First World?

An insightful article discussing strategies for pharmaceutical brands to succeed in a digital-first marketing environment.

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Why Personalized Omics is the Future of Medicine

Explores how personalized omics (genomics) will enable tailored prevention, diagnosis, and treatment, and outlines implications for healthcare delivery and consumer-facing genomics services.

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Just because AI can create it quickly, should we publish it?

A reflection on whether pharma marketers should publish AI-generated content, highlighting risks like fake doctor ads and deepfakes and urging thoughtful governance and ethical considerations.

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Mythbusting GEO/AEO: What Google Actually Wants from Website Owners in the Age of Generative AI

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