Mark Stenberg
Senior media reporter covering digital and print media and publishers
Brooklyn, New York, United States
Summary
Mark Stenberg is a dedicated media reporter with a strong focus on the evolving landscape of digital and print media, publishing, and the creator economy. He is known for breaking stories and providing insightful analysis on advertising, marketing, and editorial strategies within the industry. adweek+3
He is an active communicator and thought leader, regularly publishing articles for Adweek and Business Insider, and authoring his weekly media newsletter, 'On Background'. His work often delves into media innovation and the business models of news organizations. x+3
Stenberg's academic background includes a Master's degree in Journalism from Northwestern University, with a specific emphasis on media innovation and entrepreneurship, which aligns with his professional reporting interests. businessinsider+1
Work
Education
Writing
Cooking Apps Are Publishers’ New Secret Ingredient
December 1, 2025An article for Adweek on why publishers are investing in recipe apps due to their AI-resistant content and habit-forming nature.
Introducing ADWEEK's Media Newsletter, On Background
September 1, 2025A weekly media newsletter providing scoops, original reporting, and emerging trends in the media industry.
The rise of the journalist-influencer
December 1, 2020An article exploring the blurring lines between journalists and creators in the digital age.
Where do news organizations get their funding? 72% of Americans say they don’t know
September 10, 2020A Medium post discussing public awareness of news funding models.