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Susana Basurto Franco

Susana Basurto Franco

COS and Head of Brand. Social and Environmental Innovation

Mexico City, Mexico
Nuevo León, Mexico
Joined July 2025

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Lacoste Adidas Marketing
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Summary

Susana Basurto Franco is a driven leader in social and environmental innovation, currently serving as COS and Head of Brand at Someone Somewhere. Her work focuses on creating positive impact through sustainable business practices, exemplified by collaborations with major retailers like Decathlon and IKEA to integrate Mexican craftsmanship and recycled materials into product lines. linkedin+1
With a strong background in marketing and communications, Susana has progressed through various leadership roles at Someone Somewhere, starting as Communications & PR Manager and then Marketing Lead before becoming COS and Head of Brand. This trajectory demonstrates her expertise in building and scaling brands with a social mission. linkedin+1
Beyond her corporate roles, Susana is actively involved in mentoring and coaching the next generation of changemakers. She serves as a Leadership Coach for the Miller Center for Social Entrepreneurship, a Business Mentor for Bridge for Billions, and a LATAM Member of ChangemakerXchange, reflecting her commitment to fostering social innovation globally.

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