James Gasteen

James Gasteen is a serial entrepreneur specializing in the Salesforce Independent Software Vendor (ISV) ecosystem, having founded and successfully scaled two companies, Precursive and UNARIC. His expertise lies in identifying opportunities for consolidation and growth within the Salesforce market, building and leading teams, and securing significant funding rounds. unaric+5

As Co-founder and CEO of UNARIC, James is building a leading product suite by acquiring and integrating Salesforce ISVs. He leverages a 'for founders, by founders' approach, aiming to create synergies and unlock value for smaller SaaS companies within the Salesforce ecosystem. His strategy involves centralizing support functions and focusing on cross-sell opportunities at the persona level. unaric+4

James possesses a strong background in strategy and analysis from his early career at Deloitte Consulting and Reed Elsevier, which complements his entrepreneurial ventures. This foundation in analytical roles likely informs his data-driven approach to business growth and acquisition strategies. unaric+1

He is an active participant and thought leader in the Salesforce community, frequently attending and speaking at industry events like Salesforce World Tour and Dreamforce. He also hosts 'Scale to Sale', a podcast featuring interviews with Salesforce ISV founders, demonstrating his commitment to the ecosystem and sharing knowledge. x