Ghada (Soufan) Dajani

Ghada Dajani is an award-winning brand and marketing leader with a proven track record of catapulting brands into cultural relevance to achieve both brand and business impact. Her work includes securing NBA superstar Giannis Antetokounmpo as WhatsApp's first brand partner, producing two long-form films, and leading product marketing and narrative strategies for creative features. She received a Grand Prix in Entertainment at Cannes in 2024 for her leadership and executive producer role on the documentary "We Are Ayenda," in addition to multiple Gold, Silver, and Bronze Lions. adcolor+1

She possesses extensive experience in shaping iconic brands through periods of transformation, demonstrated during her tenure at Wieden + Kennedy with brands like Old Spice and Ford Motor Company. Her roles at Wieden + Kennedy included Global Brand Manager, Account Supervisor, Brand Manager, and Management Supervisor, showcasing a diverse skill set in brand strategy and account management. adcolor

Ghada Dajani is deeply committed to diversity, equity, and inclusion within the creative industries. She has an 11-year history with ADCOLOR, serving on its Advisory Board, as Planning Lead, and as a member of the Board of Directors. Notably, she founded and led the MENA for ADCOLOR community group (now SWANA for ADCOLOR) for five years, focusing on telling culture-shaping stories for often overlooked or underserved communities. adcolor+3

Beyond her corporate roles, Ghada Dajani actively engages in community and creative pursuits. She runs a community organization in partnership with The Metropolitan Museum of Art and operates a food design studio that infuses experiential events with the essence of Arab hospitality. She is also recognized for her leadership potential as a 2020 Marketing Academy scholar, selected for a highly-competitive leadership program. adcolor+1