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Toni Bunăiașu

Toni Bunăiașu

Marketing Psychologist & Managing Partner, Brand Strategy Consultant

Bucharest, Romania
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Joined February 2025
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Summary

Toni Bunăiașu is a Marketing Psychologist and Managing Partner at Brand Mentors Romania, focusing on developing brand strategies that integrate consumer psychology and artificial intelligence. He believes the future of marketing lies in understanding human behavior first, complemented by technological advancements. His approach emphasizes building authentic connections and emotional anchoring for brands. tonibunaiasu+2
With over two decades of experience in advertising and brand strategy, Toni has transitioned from creative roles, such as Copywriter and Creative Director at agencies like Ogilvy & Mather and Mercury 360, to strategic planning. This evolution from creative to strategist highlights his versatile expertise in the advertising industry. weinvent+2
Toni advocates for "Purposeful Creativity," which extends beyond attracting attention to building moral compasses rooted in brand philosophy. He emphasizes creating campaigns with emotional impact, leveraging constructive optimism, humor, and authentic stories to resonate with consumers, especially during uncertain times. tonibunaiasu+2
His early career included a stint in political marketing as a consultant for the Romanian Parliament, which provided a unique foundation before transitioning into advertising. This background underpins his strategic perspective on communication and brand building. medium+1

Work

Education

Writing

Manifesto pentru Agențiile care Construiesc Sens, Nu doar glume video

June 1, 2025

A manifesto outlining his strategic vision for advertising agencies, emphasizing the importance of building meaning and emotional connection for brands in uncertain times. Discusses anticipating values, building emotional impact, encouraging innovation, adaptability, and clarity in communication.

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Toni Bunăiașu, strategul care te îndeamnă să gândești pe termen lung

November 1, 2019

An article discussing his philosophy on long-term strategic thinking in marketing, emphasizing the need for differentiation, vision, and building strong brands beyond short-term tactics. Highlights the importance of community and continuous learning.

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