Alessandro Mininno

Alessandro Mininno is a seasoned entrepreneur in the digital communication and marketing space, having co-founded several successful ventures including Flatmates (an influencer marketing agency), Gummy Industries (an online communication agency where he was President & CEO for over a decade), and iN3 Ventures (a corporate venture capital and innovation consultancy). His work at Gummy Industries notably involved leading a transformation to an entrepreneurial, venture-incubation model with autonomous teams. mininno+3

He possesses a multidisciplinary background encompassing marketing, graphic design, and social media, allowing him to connect diverse creative industries. This is evident in his extensive consultancy work for major Italian cultural institutions and publishing houses, such as the Venice Biennale, Mondadori, and Fondazione di Venezia, spanning over two decades. mininno+2

Mininno is a highly active and sought-after lecturer and speaker, contributing to numerous universities and events across Europe. His teaching focuses on digital strategy, cultural innovation, branding, influencer marketing, and the intersection of AI and creativity. Notable affiliations include Università Bocconi, Politecnico di Milano, NABA, IUAV, and others. mininno+3

He played a pivotal role in the digital communication strategy for Expo 2015 Milano, where he oversaw social media, digital communication strategy, and online media planning from 2013 to 2016, managing one of Italy's most significant digital campaigns. mininno+1

Alessandro has a notable interest in art and visual culture, serving as a curator and publisher for contemporary art. He has authored and edited books on street art and visual culture, including titles like "Graffiti Writing" and "Street Virus." He also creates animated GIFs for Giphy, boasting over 400 million views. mininno+3

Mininno emphasizes the dynamic and fluid nature of online communication, viewing the internet as a "souk" (bustling market) rather than a rigid "cathedral." He advocates for respecting user time, incremental content development, and leveraging existing cultural trends while maintaining authenticity, particularly for content creators and brands. unibocconi