Jared Gordon

Explores why businesses often manage based on past performance indicators, rather than leading indicators for future results.

Discusses the importance of asking the right questions to solve the right business problems.

Provides lessons for public company leaders on effectively communicating their story to the market.

Argues that the most impactful business changes occur during times of uncertainty.

Suggests focusing on selling experience and transformation to recession-proof a business.

Emphasizes the increased importance of having a future perspective during periods of high uncertainty.

An easy-to-implement framework for determining if a market or industry development warrants a response.

Advises leaders of mature businesses to move past startup envy and apply lessons from venture capital.

Examines the dangers of unchecked growth and the importance of strategic growth.

Highlights the collaborative effort required to create new market categories.

Introduces a framework for categorizing business challenges based on their urgency and impact.

Analyzes accelerating trends in the luxury and personal care industries.

Compares the startup ecosystem to professional wrestling, emphasizing the role of collective delusion.

Introduces 'Syllabus,' a publication highlighting shifts in human behavior.

Defines customer-led transformation, outlines starting points, measurement, and team alignment.

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