Jemma Ahmed

Jemma Ahmed is a seasoned insights leader with two decades of experience spanning consumer, design, product, marketing, and cultural insight. She is adept in mixed-methods research, leveraging data science, market research, and user research to deliver projects that have had both significant business and societal impact. Her work has influenced rebrands, defined creative and advertising directions, and shaped product roadmaps for major organizations. rosenfeldmedia+1

Jemma excels in building and transforming insight teams, having led substantial teams at the BBC, Etsy, and Bumble. She is passionate about ensuring that the customer's voice is integrated into company vernacular, fostering a customer-centric approach within organizations. rosenfeldmedia+1

As the Curator of Advancing Research community at Rosenfeld Media, Jemma plays a pivotal role in fostering education and collaboration among researchers, helping them to refine and advance their practices within the field. She also contributes to shaping government and economic policy through her research, demonstrating a broad impact beyond commercial applications. rosenfeldmedia+2

Jemma's work at Bumble as Head of Insights focused on understanding the evolving dynamics of online dating, particularly during the COVID-19 pandemic. Her research highlighted trends like "slow dating" and people's increased desire for deeper, more meaningful connections, influencing how dating platforms adapt to user behavior. bumble+1

With an academic background in Law from Cambridge, Jemma is also pursuing qualifications in somatic psychology and a PhD in adult online harms, reflecting her commitment to continuous learning and addressing complex societal issues through research. Her personal interests include poetry and painting, showcasing a blend of academic rigor with creative expression. rosenfeldmedia+1

Jemma champions an intersectional perspective in her work and identity, identifying as queer, working-class, and British Pakistani. This background enriches her approach to understanding diverse communities and informs her focus on how technology can empower minority global communities. rosenfeldmedia+1