Kyle P. Peluso
EVP, Operations at Freestar
Raleigh, United States
Hoboken, New Jersey
Summary
Experienced ad‑tech operations leader focused on publisher support and monetization. theorg+1
Long track record of internal advancement at Freestar, moving from publisher support and technical roles into senior operations leadership. theofficialboard+1
Public advocate for publisher experience and ‘flight to quality’ in monetization — supports strategies like reducing ad density to improve UX and long‑term revenue. freestar+1
Background includes both technical publisher onboarding/support and yield management roles at major programmatic companies (Sharethrough, OpenX), giving a blend of technical and revenue operations experience. theofficialboard
Work
Education
Writing
Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity
April 1, 2025Article discussing Freestar's approach to reducing ad density to improve user experience and long-term publisher revenue; includes a quote attributed to Kyle Peluso about prioritizing publisher outcomes.
Author page / Ad Tech From A to Z – Volume 1 (collection)
Author page listing posts by Kyle Peluso including entries on programmatic ad tech topics such as 'Ad Tech From A to Z – Volume 1'.