
Summary
Bryan Welker is a seasoned Marketing Executive with an MBA from The Wharton School, specializing in growth marketing, business development, and operations. He has over 15 years of experience scaling consumer brands, currently serving as VP of Growth at L-Nutra, Inc. His efforts at L-Nutra have positioned the company to reach $100 million in sales, demonstrating expertise in driving substantial revenue growth. acg
He is adept at Direct-to-Consumer (DTC) growth, focusing on funnel acquisition, paid media management, and KPI-driven optimization to scale businesses sustainably. A notable achievement includes driving a 21% conversion lift and over $1.5 million in projected incremental annualized profit for L-Nutra's Prolon Life product through AI-driven web experimentation. acg+2
Beyond his executive roles, Bryan is also an educator, participating as an Adjunct Lecturer and Mentor for Wharton Online's Advanced Digital Marketing and Growth Strategy program, where he guides students through capstone projects. acg
Earlier in his career, he co-founded Biomarker Labs, where he developed platforms that allowed users to understand how their lifestyle choices impact their health, showcasing an early passion for the intersection of business, technology, and wellness. acg
Work
Education
Writing
Staying Healthy and Productive During Business Travel: 12 Top Wellness Tips
July 24, 2024Contributed to an article providing wellness tips for business travelers, specifically emphasizing adapting sleep schedules to reduce jet lag. He is quoted as VP of Growth Marketing at L-Nutra.
10 Tips To Unlocking Business Success With Advanced Data Analytics
June 14, 2024Quoted in an article on advanced data analytics, advising on using Key Performance Indicators (KPIs) to evaluate data collection and understand business outcomes.