
Kelsey Willock Jones
Co-Founder & CEO of Aura Finance, financial wellness advocate
Joined July 2025
Network
12.1K connectionsCCEZJF
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Summary
Kelsey Willock Jones is a dedicated entrepreneur and leader in financial wellness, co-founding and serving as CEO of Aura Finance. She is building a platform that leverages AI-powered coaching and wealth management with a psychology-based approach to empower employees and improve their financial stability and peace of mind. uchicago+4
With a strong background in finance, Kelsey spent six years at Goldman Sachs, rising to Vice President in the Global Markets Division. In this role, she managed relationships with top hedge fund clients, offering expertise in risk management, regulatory changes, and portfolio solutions. Her experience also includes roles as a Launch with GS Ambassador and involvement with the Women's ERG Leadership Team. uchicago+1
Kelsey is a passionate advocate for women in finance and entrepreneurship. She authors the "Not Your Boyfriend's Investment Advice" newsletter and founded "Stuck in Notes," a literary magazine and community for women. Her involvement extends to organizations like WISE (Women Investing for a Sustainable Economy) and Wake NOW (Wake Forest Network of Women). uchicago+1
Work
Education
Notes
CBClaire Biernackisaid that if they needed strategic advice or connections in the trust and wealth management space,
KWKelsey Willock Jones
would be one of their first calls.Nov 19, 2025
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