Julie Irving
Director of Integrated Marketing focused on growth and GTM
New York, New York
Hartford, Connecticut
Summary
Career pivot and transferable skills: Julie began in radio ad sales and intentionally pivoted into marketing, using client-facing sales experience to inform marketing strategy and execution. about+1
Digital marketing breadth: She has hands-on experience across many digital channels — email, on-site personalization, SEM, SEO, and affiliate marketing — and has led teams responsible for channel execution. about
Healthcare and pharmacy marketing leadership: Over recent roles at Elevance Health (CarelonRx) and CVS Health, Julie moved into healthcare/pharmacy marketing and member engagement, later taking a director-level integrated marketing role at GoodRx. contactout+1
Performance-oriented results: In retail digital marketing roles she reports having driven significant year-over-year improvements in sales and traffic for business areas she managed, reflecting a focus on measurable commercial impact. about
Community and creative outlets: Outside of work she is engaged in music and community performance through Gotham Rock Choir and related side projects. about