Ashton Clarke
Paid media leader focused on PPC and demand generation
Denver, Colorado
Summary
Experienced paid media leader who combines hands-on campaign execution with team leadership — has progressed through agency roles into management and now an in-house paid media manager role. searchengineland+1
Practical, data-driven PPC practitioner focused on lead and demand generation across major ad platforms, with experience supporting clients in regulated industries and SMBs. searchengineland+1
Active contributor to the PPC community and trade press — regularly authors how-to and strategy pieces and participates in industry discussions (e.g., PPC Chat). searchengineland+2
Emphasis on measurement and reporting: writes and advises on appropriate reporting cadences and conversion-tracking practices to ensure campaigns are optimized toward meaningful outcomes. searchengineland+1
Work
Education
Writing
How to make PPC work for SMBs
January 1, 2024Guidance and tactics for small and medium-sized businesses to optimize PPC with tighter targeting, bidding choices, and conversion tracking to maximize ROI on limited budgets.
How to approach weekly, monthly, quarterly and annual PPC reporting
October 1, 2023Framework for tailoring PPC reporting and analysis by cadence and audience, with best practices for weekly, monthly, quarterly, and annual reports.
Is Microsoft Advertising Worth It?
October 1, 2023Analysis of Microsoft Advertising (Bing/Yahoo/AOL) benefits and trade-offs, including targeting, cost considerations, and when to test the platform.