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Rohit Kaul

Rohit Kaul

Marketing leader with 15+ years experience across diverse sectors

Delhi NCR, India
blume
Joined September 2025
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Summary

Rohit is a seasoned marketing professional with over 15 years of experience across diverse industries including CPG, music, education, and not-for-profit sectors. His expertise lies in brand building, content marketing, and developing strategies to articulate unique value propositions, as demonstrated by his current role as VP Marketing at Blume Ventures. blume+1
He possesses a 'bias towards action' and a 'get shit done' mentality, which he attributes to his upbringing and has consistently applied throughout his non-linear career path, from early roles in sales and consulting to general management and marketing leadership. blume
Rohit is a prolific writer and content creator, actively maintaining a Substack newsletter 'Updating Your Priors' focused on startup/tech podcasts and previously running a blog 'Seeking North' on behavioral science. He has also authored research reports for Sacra and shared reflections on product, distribution, and growth. substack+3
His educational background includes a Micro Masters in Digital Product Management from Boston University, a PGDM from Indian Institute of Management, Lucknow, and a B.E. from Netaji Subhas Institute of Technology, reflecting a strong foundation in both technical and business disciplines. blume

Work

Education

Writing

Snyk revenue, growth, and valuation

April 18, 2024

A research report published on Sacra analyzing Snyk's revenue, growth, and valuation.

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Scale AI revenue, growth, and valuation

January 2, 2023

A research report published on Sacra analyzing Scale AI's revenue, growth, and valuation.

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Updating Your Priors

A Substack newsletter providing hand-curated highlights, notes, and deep-dives into interesting startup/tech podcasts, with over 1,000 subscribers.

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My top 10 Reflections on product, distribution, and growth from running a side hustle

An article discussing lessons learned from running side hustles, including a blog called 'Seeking North', covering cliched and non-cliched strategies for product and content growth.

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Seeking North

A blog focused on Behavior Science and its intersection with Product Design and Development, maintained as a side hustle.

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Hobbies

Enjoys playing silly games with his two young kids and spending time with his family. blume

Passionate about gaining insights by reviewing podcast transcripts and contemplating philosophical questions over coffee. blume