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Mark Evans

Mark Evans

Strategic and tactical marketing advisor to B2B & SaaS companies

marketingspark
Toronto, Ontario, Canada
Joined January 2026
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Summary

Mark Evans is a highly experienced marketing leader specializing in B2B SaaS, with a strong focus on strategic and tactical guidance as a fractional CMO. He helps companies refine their marketing engines, brand positioning, and content strategies to drive engagement, attract high-quality prospects, and increase sales. His expertise is frequently shared through his consulting work, podcast, and published articles. marketingspark+2
Leveraging a unique background as a former technology journalist, Mark Evans applies strong storytelling and communication skills to marketing. His experience reporting for prominent publications like The Financial Post and Globe & Mail has equipped him to synthesize complex information and craft compelling narratives for brands, as highlighted in his book 'Storytelling for Startups'. startupcan+2
Mark Evans has demonstrated a keen eye for emerging trends and talent within the tech and startup ecosystem, notably co-founding the MESH conference where he featured future industry leaders like Shopify's Toby Lütke at an early stage. He continues to stay at the forefront of marketing innovations, particularly regarding AI's impact on SaaS pricing and GTM strategies. meshconference+2

Work

Education

Projects

Writing

Storytelling for Startups

January 1, 2015

A book written by Mark Evans on how fast-growing companies can utilize story-driven marketing to overcome challenges and stand out.

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The New Economics of Software: Pricing in the Age of AI

An article published on Nue.io discussing how AI is transforming pricing models and requiring SaaS companies to rethink monetization strategies.

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5 GTM Challenges Blocking SaaS Growth

An article published on Nue.io detailing common Go-To-Market challenges for SaaS companies and how an omnichannel strategy can address them.

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Why, When and How to Hire a Fractional CMO

A Medium article by Mark Evans explaining the benefits and considerations for companies looking to hire a fractional Chief Marketing Officer.

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Marketing Spark

A book by Mark Evans that delves into practical marketing strategies for B2B SaaS companies, helping them build growth engines and attract quality prospects.

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Hobbies

Mark Evans is an avid fan of hockey and tennis. nitter

He is a dedicated supporter of the Toronto Blue Jays baseball team. nitter

Notes

AFAllan Fischsaid
MEMark Evans
is someone whose LinkedIn posts about marketing strategy they make a point to read regularly.

Nov 19, 2025