Shalini Choudhary
Growth marketing & SEO strategist focused on pipeline
Gurugram, Haryana, India
Joined March 2026
Summary
Builds SEO-led, repeatable growth systems focused on pipeline and revenue rather than vanity metrics — emphasises strategy before tactics and aligns content, technical SEO and conversion to drive compounding organic results. shalinichoudhary+1
Brings strong analytics and measurement expertise — implements GA4, attribution modelling and stakeholder-ready dashboards to convert data into decision infrastructure for performance marketing and SEO. shalinichoudhary
Experienced across agencies and in-house roles, having worked on enterprise and consumer accounts at GroupM, JLL, Ogilvy and GUS — combines agency-side execution with organisational strategy capabilities. commudle+1
Publishes analyses on modern search challenges (AI answer engines vs traditional SEO) and offers consultancy products that bridge modern search, conversion optimisation and growth marketing. shalinichoudhary+1
Work
Education
Projects
Writing
What Is SEO Strategy? (And Why Most Teams Get It Wrong)
A long-form piece arguing that SEO requires strategy (market, intent, and pipeline focus) rather than tactical execution; covers topic-cluster pitfalls, funnel alignment, and measurement tied to business outcomes.
AEO vs SEO: What Changes and What Stays
Examines the impact of AI-driven answer engines on traditional SEO, distinguishing where synthesized answers displace clicks and where deep, high-intent content continues to convert.