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Brett Van Buskirk

Brett Van Buskirk

B2B SaaS & AI marketing leader — product marketing & GTM strategist

brettvb
San Francisco Bay Area
Joined May 2025
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Summary

Seasoned B2B SaaS and AI-focused marketing leader who repeatedly builds and scales GTM and product marketing functions. Across Datapeople, TaxBit, States Title/Doma, Blend and Intuit, Brett has led positioning, product marketing, demand, and partnerships to help early and growth-stage products find repeatable revenue models. datapeople+2
Experience in financial services and fintech transformation — from consulting at IBM to innovation leadership at Banco Santander and product marketing in crypto tax (TaxBit) — indicating strong domain knowledge in regulated, trust-sensitive product spaces. devpost+1
Active content and community contributor: writes thought leadership on hiring, employer brand, and GTM topics (Datapeople blog, webinars, and GTM Circle), indicating a focus on practical frameworks and enabling teams to adopt data-driven practices. datapeople+2

Work

Education

Writing

How Data-Driven Recruiting is Revolutionizing Hiring

February 1, 2025

Datapeople blog post outlining metrics, frameworks, and practical steps for moving recruiting from intuition to data-driven decision-making.

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The Ultimate Guide to Your Employer Brand

February 1, 2025

Comprehensive Datapeople guide on building and measuring employer brand to attract and retain top talent.

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Standardize to a Better Candidate Experience (Webinar)

March 1, 2024

Datapeople webinar (on demand) focused on improving candidate experience through standardization and fair hiring practices; Brett featured as a speaker.

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Hot Take: Your Attribution Efforts Are a Waste of Time, Money, and Sanity

GTM Circle essay arguing for holistic measurement and cross-functional collaboration over chasing perfect attribution models.

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