Toby Sun

Toby Sun is a serial entrepreneur with a strong track record in launching and scaling innovative companies, notably co-founding Lime, a global micromobility leader, and founding ZERO&, an emerging beverage and dessert chain. His journey reflects a consistent drive to disrupt industries and bring new, accessible solutions to market, from sustainable urban transport to healthy food and beverage options. theorg+4

With a background in consumer products at PepsiCo and investment banking at Fosun Kinzon Capital, Toby possesses a unique blend of operational, marketing, and financial expertise. This diverse experience has enabled him to identify market gaps, develop strategic business models, and secure significant funding for his ventures, demonstrating his comprehensive understanding of both product development and market dynamics. theorg+2

Toby is deeply committed to innovation and customer-centricity, evident in ZERO&'s focus on unique flavors, quality ingredients, and active incorporation of customer feedback. His approach emphasizes creating products that are not only delicious and healthy but also aesthetically pleasing and reflective of global inspirations, a philosophy he cultivated since his early career in new product development. forbes