Todd Bashor
Founder & CEO helping startups ship what customers will pay
todd-bashor
Carlsbad, California
Joined April 2026
Summary
Product-first founder focused on helping pre-revenue B2B SaaS founders convert ideas into paying customers through a sequenced, evidence-based operating system (Founder Guide). founder-guide+1
Experienced ServiceNow ecosystem product leader with deep expertise in enterprise portal and digital workplace experiences, emphasizing customer service automation, self-service, and AI-assisted tooling. newrocket+1
Operator and co-founder who scaled NewRocket from a ServiceNow-focused startup into a larger organization, participating in product, go-to-market, and eventual acquisition-era transitions. nathanfirth+1
Public-facing educator and communicator who speaks at industry events and publishes practical writing for founders on product, risk, and founder psychology. founder-guide+2
Work
Education
Projects
Writing
VaDRR: Your Startup's Biggest Enemy
February 1, 2026Framework for categorizing and managing startup risks.
Most Founders Fail Because They Ignore These 5 Truths
January 1, 2026A post outlining five maxims that separate founders who build lasting businesses from those who burn out chasing assumptions.
Your Feelings Are Lying to You About Progress
January 1, 2026A reflection on founder psychology and why perceived progress can be misleading.
Founder Guide Launches
December 1, 2025Announcement of the Founder Guide product and its approach to giving founders a sequenced, evidence-based path to paying customers.