Allan Stone

Allan Stone is a seasoned entrepreneur and leader in the iGaming and sports betting industries, co-founding Intelitics and Acquire.bet. He specializes in leveraging marketing intelligence and data-driven strategies to enhance customer acquisition and drive revenue growth for major brands in these competitive sectors. intelitics+3

His expertise extends to player acquisition agency operations, affiliate marketing strategies, and navigating the evolving digital landscape, including adapting to changes in search algorithms like Google's impact on gambling affiliates. He advocates for a 'mid-funnel' approach to customer relationships, focusing on targeted and surgical inventory buying beyond high-intent search. iheart+1

With over two decades of experience, Allan's background includes roles in business development, email marketing, and strategic advisory, demonstrating a comprehensive understanding of performance marketing and lead generation. theorg+1