John Robertson

Serial founder in drinks and e-commerce: Robertson has repeatedly founded and led consumer-facing ventures in the drinks and convenience spaces, from Drinkly (later Shoply) — an on‑demand drinks and convenience marketplace — to corporate entities such as 12 Drams and a revenue-consulting role at JR Growth. scotsman+2

Whisky industry operator and independent bottler leader: As managing director of Caskshare, Robertson led single‑cask acquisitions, ballot-driven bottle releases and creative provenance/marketing initiatives (for example using What3words) and collaborated on artist-led label design. thespiritsbusiness+2

Operator who pairs technology with high‑street retail: Robertson built Drinkly/Shoply as a technology platform to help independent retailers sell online and deliver locally, securing crowdfunding and brand partnerships while pivoting the business from drinks-only to a broader convenience marketplace. thedrinksbusiness+2

Hands‑on, customer-focused leadership style: Early in his ventures Robertson directly fulfilled deliveries to learn customer needs, maintains a small-team, operational approach, and remains involved in product, marketing and partnership strategy. scotsman+1