Rohit Mahajan

Serial entrepreneur focused on payments and merchant engagement: Rohit has founded multiple startups (Loofre in dining/offers and plutos ONE in payments) and built merchant and bank programmes that combine offers, card activation and bill‑payment infrastructure. yourstory+2

Operator of licensed BBPS TSPs and bank partnerships: As Founder & Managing Partner at plutos ONE, he leads a licensed BBPS Technical Service Provider offering biller onboarding, settlements, conversational AI bill‑payment channels and merchant‑funded offers for banks and networks. plutos+2

Background in marketing and media leadership: Prior roles in media organisations and a PGDBM from MICA underpin his expertise in brand management, integrated marketing and building customer‑facing programs for banks and merchants. theorg+1

Public commentator on fintech, security and UPI matters: Regularly quoted and interviewed in national media (print and broadcast) on topics such as BBPS adoption, IVR checks for high‑value UPI transactions, AI‑driven fraud and UPI monetisation. indiatoday+2