Paul Vikan

Practical leader in advertising operations and programmatic media. Across roles at agencies and in-house teams he has been reported as leading ad operations, programmatic buying and media activation efforts, positioning him as a practitioner focused on campaign execution and programmatic setups. digiday+1

Held progressive leadership roles in media activation and ad operations. Career progression in provided records moves from ad operations manager roles through director and senior-director positions into VP-level responsibility for media activation. rocketreach

Early Marist campus involvement and student athletics. University records show Paul Vikan as a Marist student (2002006) and as a member of the college rowing roster; campus reporting also references his participation in student media. rowmarist+1

Quoted in industry press on programmatic and ad operations topics. Trade coverage cites him for agency perspectives on programmatic tactics and media measurement challenges, indicating industry recognition as a practitioner voice. digiday+1