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Chad Massura

Chad Massura

Entrepreneur driving sustainable plant care through carbon-negative soil innovation

New York, New York, United States
Joined August 2025
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Network

6.3K connections
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Climate & Impact Investors
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CPG Sales & Account Mgrs
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Startup Founders & Ops
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Agency & Consulting Partners
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Biochar & Sustainable Ag
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CPG Marketing & Brand
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Everytable Network

Summary

Chad Massura is a serial entrepreneur with a proven track record of building and scaling successful ventures. His entrepreneurial journey began in college with EnvoyNow, a food delivery service acquired in 2017, and continued with leadership roles at OpenNest and Everytable. This extensive experience in startup development and growth culminated in the founding of Rosy Soil, demonstrating his continuous drive to innovate and create impact. codup+2
Massura is deeply committed to environmental sustainability, particularly in the realm of plant care. He founded Rosy Soil with the mission to offer eco-friendly alternatives to traditional peat-based potting mixes by utilizing carbon-negative biochar. His work at Rosy Soil focuses on creating products that promote healthier plants and a healthier planet, actively engaging in research and development to advance sustainable horticultural practices and capture CO2. boomtownmarketing+3
Chad Massura demonstrates a strong passion for gardening, which serves as a foundational motivation for his entrepreneurial endeavors in sustainable agriculture. His personal interest in plants and soil health led him to identify critical environmental issues within the gardening industry and develop innovative solutions through Rosy Soil, combining his business acumen with his dedication to ecological well-being. codup+1

Work

Education

Writing

Soil composition including biochar, compost, and bark fines

October 4, 2024

Patent application for a soil composition designed for enhanced plant growth, featuring a significant proportion of biochar, compost, and bark fines to improve soil health and carbon sequestration.

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A peek into the research & design behind Rosy Soil

July 1, 2024

An article published on the Rosy Soil blog discussing the company's commitment to plant and planet health through the use of sustainable inputs like biochar in their potting soil formulations. It details the process of replacing peat moss with biochar, compost, and pine bark fines, and the ongoing research into optimizing soil mixes.

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How to Use Biochar for a Thriving Garden (Steps, FAQs)

December 5, 2021

A blog post by Chad Massura on the Rosy Soil website explaining the benefits and application of biochar for gardening, highlighting its role in improving soil health and supporting sustainable practices.

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Hobbies

Chad Massura has a passion for gardening and the environment, which inspired him to found Rosy Soil to provide sustainable plant care solutions. codup+1