Lovisa Larsson
Accomplished marketing leader with expertise in growth and brand management
Malmö, Sweden
Summary
Lovisa Larsson is an accomplished marketing leader currently serving as the Interim VP Marketing and Head of Growth Marketing at GetAccept, where she focuses on driving growth and brand awareness through strategic marketing initiatives. Her leadership has been instrumental in shaping GetAccept's marketing strategies, aligning them with sales goals, and leading creative teams. muraena+1
She possesses extensive experience in event management, having successfully transitioned physical events to engaging virtual formats during her tenure as Marketing and Event Project Manager at GetAccept. She emphasizes the importance of maintaining a personal touch in digital interactions and utilizes data-driven approaches, particularly with tools like HubSpot, to measure event success and build a strong bridge between marketing and sales. muraena+1
Lovisa is passionate about sustainability and innovation, actively seeking to integrate these values into her professional work. Her academic background in Media Technology with a specialization in Project Management from Malmö University provides a solid foundation for her professional endeavors. muraena
Work
Education
Writing
LinkedIn Post: Off the Record Event
October 1, 2024A post by Lovisa Larsson reflecting on hosting the third 'Off the Record' event for 40 revenue leaders, highlighting key takeaways on trust, alignment, vulnerability, and embracing AI for marketing strategy.
Key insights for a successful virtual event
October 1, 2020An interview with Lovisa Larsson, Marketing and Event Project Manager at GetAccept, discussing strategies and insights for transitioning physical events to successful virtual formats, emphasizing maintaining personal touch and using data-driven approaches.