Juliette Petit
Founder of Shō·moon — maker of natural aromatherapy meditation products
juliette
West London, United Kingdom
Joined February 2026
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Summary
Founder and product-maker: Juliette founded Shō·moon to create natural, intention-driven aromatherapy and meditation products. She develops candle formulas using pure essential oils, designs refillable packaging and pairs each product with a Reiki-infused guided meditation to turn everyday moments into rituals. sho-moon+1
Hands-on small-business operator: Shō·moon products are handmade in a West London studio, and the brand focuses on sustainability (refillable products) and artisanal production while distributing through selected stockists and online channels. sho-moon+2
Community-facing maker and educator: In addition to product sales, Juliette runs aromatherapy workshops and authors practical ritual guidance (e.g., seasonal equinox rituals), positioning the business at the intersection of product, education and wellbeing practice. sho-moon+1
Recognised small-business entrepreneur: Shō·moon is part of women-focused retail/community platforms and has received public recognition that has supported business visibility and growth. buywomenbuilt+1
Work
Education
Projects
Writing
London-based Meditation Candle Business Shō·moon gets a business boost from Theo Paphitis
March 1, 2024News article reporting that Juliette Petit, owner of Shō·moon, received recognition/certificate at an SBS event and gained business promotion support (coverage of the business and its recent boost).
Celebrate the Autumn Equinox: A Guide to Rituals of Gratitude, Yoga & Candlelight
A Shō·moon blog post outlining equinox rituals—gratitude journaling, yoga by candlelight, letting-go ceremonies, altar-building and bath rituals—framed around Reiki-infused meditations and Shō·moon products.