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Azwan Baharuddin

Azwan Baharuddin

Driving digital innovation for a future-ready Malaysia

Kuala Lumpur, Malaysia

Summary

Azwan Baharuddin is a seasoned leader in technology and management consulting, currently serving as the Country Managing Director for Accenture Malaysia since March 2017. In this role, he is responsible for driving the company's strategy, operations, and growth. He is deeply committed to Malaysia's digital transformation, aiming to shape the nation's vision for the next 30 years (TN50) through innovation, economic growth, and social well-being. His leadership is characterized by a visionary approach, strategic thinking, and an ability to inspire and marshal teams to execute complex projects effectively. theofficialboard+2
With over two decades of experience, Azwan has a comprehensive career journey in the technology and business advisory sectors. Prior to Accenture, he spent 10 years at EY, holding senior leadership positions including Partner, Asia Pacific Advisory Business Development Leader (2014-2017) and Partner, ASEAN Advisory Business Development Leader, Head of Markets Malaysia (2008-2016). His earlier career included a role as Southeast Asia Regional Sales Leader at Electronic Data Systems (2003-2008), Chief Investment Officer at Brown Shipley, Technical Consultant at Temenos, and starting as an IT Assistant at Bank Bumiputera Malaysia. theofficialboard+1
Azwan Baharuddin demonstrates a strong commitment to education and national development beyond his corporate role. He serves as an Adjunct Professor of Digital Innovation at UNITAR International University (since 2023), actively engaging with young talent and contributing to the talent agenda. He also concluded a six-year term as an Independent Non-Executive Board Member at Perbadanan Usahawan Nasional Berhad (PUNB) in December 2024, where he supported entrepreneurship and impactful initiatives. Furthermore, he contributes to sports development as a Marketing and Sponsorship Committee Member for the Football Association of Malaysia (2021-2025), focusing on grassroots and women's football. linkedin+2
His educational background includes a Master of Business Administration (MBA) and a Bachelor of Arts (BA) in Economics, both from the University of Leicester. He completed his A Levels in Economics, Accounting & Politics at Bellerbys College. Azwan is tech-savvy, staying current with advancements in technology, gadgets, computer games, and social media, reflecting a personal interest that aligns with his professional focus on digital innovation. theofficialboard+1

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He is tech-savvy and enjoys keeping up with the latest developments in technology and the digital world, including gadgets, computer games, and social media. tatlerasia