Kunal S.Prasad
Retail Media and Digital Marketing leader
Dubai, United Arab Emirates
Joined February 2026
Summary
Retail media and first-party data activation: Currently focused on retail media solutions, helping integrate offsite commerce media and first‑party data capabilities to enable targeted activation and closed‑loop measurement across large retail footprints. theorg+1
Performance and programmatic expertise: Built a multi-year career in performance marketing and programmatic buying across agencies and digital teams, holding regional and account leadership roles responsible for biddable media strategies. theorg
QSR-focused digital growth: Drove digital marketing and growth initiatives for QSR brands at Americana Restaurants, with reported uplifts in app transactions and sales for brands such as Pizza Hut Egypt and direct involvement with Hardee’s operations. theorg+1
Measurement and data-driven advocacy: Actively shares and promotes measurement approaches (e.g., lightweight MMM) and is engaged with open-source and Bayesian approaches to make marketing measurement more accessible. linkedin
Work
Education
Projects
Writing
Behind the Hardee's Counter
April 1, 2025A LinkedIn long-form post describing a store training experience at Hardee's, highlighting frontline operations, customer types, and the service team's multitasking and problem-solving.
Lightweight MMM (post)
July 1, 2023LinkedIn post discussing Marketing Mix Modeling, promoting an open-source Lightweight MMM library and advocating for measurement-driven planning.