Karthik Sutrave

Product-focused founder building utility apps for MSMEs: Karthik founded and leads Zobaze, a mobile-first POS and store-management suite designed to simplify billing, inventory, staff and reporting for small and medium businesses; the product suite (Zobaze POS, Restokeep, Bizli) emphasizes offline functionality, simple UX and vernacular support and has achieved large-scale installs and active user counts. zobaze+2

Entrepreneurial track record and product pivots: He began building web and mobile apps during college (e.g., Krazyhub), founded a hyperlocal marketplace that later pivoted into a POS/store-management product after vendor feedback, and has repeatedly iterated product direction based on direct user research. weekday+2

User-driven product and growth mindset: Karthik and his team prioritize user research and analytics—engaging many vendors to shape features and using tools (for example Microsoft Clarity) to diagnose onboarding issues and improve conversion and UX—resulting in measurable product improvements. microsoft+1

Community and leadership involvement beyond startups: Alongside his entrepreneurial work, Karthik co-founded and serves as Vice-Chairman of the NGO Street Cause and previously founded/chaired an IEEE student branch, demonstrating engagement in student leadership and community initiatives. theorg+1