Vrinda Parasrampuria

Vrinda is a versatile visual and product designer with a strong foundation in both graphic design and UI/UX, currently pursuing a BFA in Communications Design from Pratt Institute. Her work showcases a blend of interaction design, brand strategy, and art direction, aiming to craft story-driven brands and experiences at the intersection of design, culture, and technology. vrindap+2

She demonstrates a keen interest in emerging technologies, particularly the application of AI in design. This is evident in projects like "Apple Music X Apple Intelligence" (AI-generated playlist artwork), "Amala" (using AI for animation and social media visuals), and "AI and I," a three-part podcast exploring artificial intelligence's inner world. vrindap+2

Vrinda exhibits a process-oriented design approach, grounded in curiosity and a close attention to detail. She focuses on asking questions that help scale products and shape visual identities with intention, emphasizing how design influences the world and serves as a living archive of how we perceive and shape our time. vrindap

Her portfolio includes a diverse range of projects from branding and visual identity for organic skincare ("Amala," "GoodAhaar") and record labels ("Echo"), to fintech applications ("LX.MI," "TRMNL"), interactive editorial platforms ("Doom Scrolling"), and UX case studies ("NYC DHS Website Redesign"). She also explores data visualization and its humanistic aspects, as detailed in her Medium article "Data Unseen." vrindap+3