Chris Freet

Chris Freet is a seasoned executive in collegiate athletics and sports technology, with over two decades of experience in communications, marketing, and innovation roles. He has held leadership positions at several major universities, including the University of Miami, University of Arkansas, University of Kansas, University of South Florida, and University of Oklahoma, demonstrating a consistent upward trajectory in responsibility and strategic impact. festforums+4

He is a proponent of leveraging technology and data to enhance fan engagement and operational efficiency in sports. In his current role as Chief Innovation Officer at WMT Digital, he focuses on developing platforms for engagement and storytelling that also serve as "active data engines" to fuel strategic decisions and unlock meaningful insights. wmt+1

Freet has a proven track record in strategic communications and marketing, having overseen department restructurings, website redesigns (including HurricaneSports.com and GoUSFBulls.com), and the implementation of digital and social media strategies that led to increased attendance and revenue. He also played a key role in the promotion of notable athletes and programs. miamihurricanes+2

Beyond his direct employment, Freet is actively involved in the sports industry ecosystem, serving as a Steering Committee Member for the SEAT Conference and having participated in various advisory boards and leadership programs such as InStadium, CoSIDA CDMAC, NACMA Mentor Program, D1A Institute, and Collegiate Athletics Leadership Symposium. rocketreach+2