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Gabi Immelman

Gabi Immelman

Co-Founder & CEO of Mindjoy, AI in Education innovator

Cape Town, South Africa
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Joined August 2025
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Summary

Gabi Immelman is a visionary entrepreneur and educational leader, co-founding Mindjoy to accelerate STEM education using AI. Her platform focuses on interactive, AI-powered learning experiences, aiming to solve the 'Bloom's 2 Sigma problem' by combining human guidance with advanced AI tutors to provide personalized feedback and foster student independence. mindjoy+2
Immelman is a strong advocate for creative, project-based learning, a philosophy deeply rooted in her experience as the founder of Pukka School and a teaching artist in Palo Alto. She believes in nurturing the 'whole child' by developing confidence, collaboration, curiosity, resilience, and body control through engaging and playful educational projects, particularly in the arts and STEAM fields. webflow+2
Her educational philosophy centers on intrinsic motivation, which she terms 'Motivational Intelligence'—the capacity to understand and harness personal drive for meaningful action. She emphasizes that in an era where AI commoditizes intelligence, human motivation becomes paramount, advocating for a learning process that feels like 'hard fun' and empowers learners to direct their own educational journeys. gabiimmelman+2
Gabi Immelman holds a Master of Philosophy in Inclusive Innovation in Education from the University of Cape Town and a background in Drama/Theatre Arts from Stellenbosch University. This interdisciplinary foundation informs her holistic approach to education, combining artistic creativity with a focus on innovative and inclusive learning solutions. theorg+1
Recognized as a leading figure in South African edtech, Immelman was named one of Mail & Guardian's 200 Young South Africans for 2022. She brings a global perspective to her work, having gained experience in Silicon Valley, and applies these insights to address educational challenges in South Africa. co+2

Work

Education

Writing

Motivational Intelligence

October 7, 2024

A personal blog post exploring 'Motivational Intelligence' as the ability to understand, harness, and drive meaningful action, especially in an AI-dominated world. It details how AI integrates into her workflow and the changing landscape of learning and motivation.

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The Human Mind: The Most Powerful Technology in the Classroom

November 1, 2017

An article discussing Gabi Immelman's mission to create epic learning experiences, drawing from her time in Silicon Valley and observations on the South African schooling system. It advocates for project-based learning and fostering intrinsic motivation in children.

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