Avi Steinlauf

Founder and product‑led CEO building a candidate‑first career platform. Avi is leading myTrudy, a personality‑driven career product that applies psychometric science, AI, and labor‑market data to help job seekers discover fits, craft role‑specific resumes, and map career paths. The platform and its about page emphasize a subscription model and tools aimed at empowering candidates rather than employers. mytrudy+2

Seasoned digital‑commerce and media executive who scaled Edmunds over two decades. Avi spent ~24 years at Edmunds in product and leadership roles, became CEO, and oversaw product innovation and culture programs (e.g., Price Promise, CarCode acquisition, dealer programs). He guided the company through strong revenue and traffic growth and ultimately the strategic transaction with CarMax in 2021. carmax+2

Leader with a strong focus on culture, employee engagement, and people analytics. Public recognition and press from Edmunds highlight Avi's emphasis on workplace culture (e.g., Glassdoor Highest Rated CEO recognition) and progressive people practices (ROWE, employee‑centric programs). prnewswire+1

Public commentator and networked advisor: Avi maintains an active social presence (X/Twitter) and serves in board/advisory roles (e.g., PureCars, Ownli), reflecting ongoing engagement in automotive-tech, recruitment, and marketplace businesses while launching his next venture. nitter+2