Dean McKenna
Strategy-led digital growth partner for retail and e‑commerce
Summary
Applies large-scale corporate commercial experience to SME digital strategy cassiadigitalagency+2
Deep e‑commerce and Amazon expertise gained from multiple roles at Amazon and agency positions cassiadigitalagency+2
Founder and director with governance and consultancy experience across multiple companies co+2
Champion of a practical, strategy-first approach that links digital work to measurable commercial outcomes cassiadigitalagency+2
Work
Projects
Writing
The Hidden Cost of Weak Websites We Must Know
January 1, 2026Interview / long-form podcast/article in which Dean McKenna discusses why weak websites fail to deliver ROI, how to prioritise digital strategy, and metrics founders should track when investing in digital.
How This Couple Resigned from Corporate to Build a Location Independent Business
October 1, 2023Feature article profiling Dean and Anne's transition from corporate roles to running a location-independent digital agency, touching on Dean's Amazon and Flywheel experience and the agency's early client work.
Digital Strategy for Business Growth: Vision to Impact
Blog post outlining Cassia Digital Agency's view on digital strategy for founder-led businesses, the hidden cost of weak websites, and the G.R.O.W. model to connect digital activity to financial outcomes.