Robbie Crabtree

Robbie Crabtree is a seasoned entrepreneur and storyteller, co-founding Unseen, an AI real estate venture, and Sorenborn, a storytelling coaching company that has significantly aided founders in fundraising. His ability to craft compelling narratives is a core strength, honed over many years. sorenborn+2

His career began as a trial lawyer, serving as an Assistant District Attorney in Dallas and Denton Counties, where he gained extensive courtroom experience, notably trying 102 jury trials involving serious crimes like robberies, murders, and child abuse. This background instilled in him a deep understanding of persuasion and communication. texasbar+2

Robbie translated his legal expertise into the startup world by founding Competitive Storytelling, later acquired by On Deck where he served as Program Director for Performative Speaking. He teaches a structured approach to storytelling, emphasizing that effective communication is a learnable skill developed through practice and a clear framework (Goal, Emotion, Hook, Theme, Dismount). robbiecrabtree+3

He is an active writer on Medium, sharing insights on storytelling, fundraising, and entrepreneurship, demonstrating a commitment to thought leadership and sharing his knowledge with a wider audience. medium