Emanuele Venturoli
Communication manager and sports marketing specialist in motorsport
Bologna, Italy
Turin, Italy
Summary
Specialist in sports sponsorship and motorsport communications: builds sponsorship strategy and activation for high-performance motorsport properties (MotoGP, Formula 1) and works on bringing brand partnerships to life through communications and activation. rtrsports+1
Experienced content creator and educator: regularly publishes long-form articles, presentations and guides on sports marketing topics and teaches sports marketing at 24ORE Business School. rtrsports+2
Creative and designer with a communications background: maintains a personal design portfolio and has held art direction responsibilities, combining visual design skills with marketing and sponsorship expertise. behance+1
Agency and consulting experience across the sponsorship lifecycle: long-term roles at RTR Sports Marketing covering commercial, communication and client-pitch activities (including use of AR pitching tools), indicating hands-on agency experience from strategy to activation. rtrsports+1
Work
Education
Projects
Writing
Sports Marketing types: marketing of sport and marketing through sport
January 1, 2022Long-form article exploring distinctions between 'marketing of sport' and 'marketing through sport', the complexity of sport as a product and secondary sports marketing types.
5 trend della Sponsorizzazione MotoGP 2020
January 1, 2020Article analysing five sponsorship trends in MotoGP for 2020 including visibility, geographical shifts, MotoE/eSport, bite-sized information and star retirements.
Sponsorizzare il Basket: marketing, target, valori, azioni
June 1, 2018Detailed article on sponsoring basketball, covering target audiences, marketing opportunities, economic entry levels and strategic recommendations.
10 Commandments of sponsorship and sports marketing (PDF)
A downloadable guide (PDF) outlining ten recommendations for effective sports sponsorship strategy and activation.