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Nikola Sokolov

Nikola Sokolov

Co-founder & CEO driving growth in the creator economy

Skopje, North Macedonia
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Joined March 2025
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14.8K connections
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Macedonian Tech Community
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Creator Economy Leaders
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GTM Sales Strategists
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Marketing Growth Experts
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Influencers Club Core
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Product Tech Leadership
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Data AI ML

Summary

Nikola Sokolov is a seasoned entrepreneur and growth marketing expert, currently leading Influencers.Club as Co-Founder & CEO. He has a proven track record of scaling startups, notably growing Buzz App to over 200,000 users and establishing Influencers.Club as a key player in the creator economy by connecting brands with a vast network of creators through data-driven outreach strategies. influencers+3
Beginning his career with a computer science degree, Nikola pivoted to growth marketing and entrepreneurship, driven by a desire to create impact and build his own ventures. His self-authored Medium articles reveal a tenacious, unconventional spirit, detailing his journey from early childhood hustles to navigating Silicon Valley opportunities and making bold personal and professional decisions, such as declining an H1B visa to pursue his entrepreneurial path in North Macedonia. medium+2
He possesses a deep understanding of user acquisition and community building, demonstrated by his early success with the Red Cross Youth club (growing it into the largest in Macedonia) and applying diverse growth hacking tactics at Buzz App, including unique social media engagement, partnerships, and targeted promotions, all achieved with minimal budgets. medium+1
Nikola is a proponent of leveraging technology and data to streamline creator-brand partnerships, advocating for comprehensive data analytics and personalized email outreach over traditional methods. He is also a speaker at industry events like VidCon, sharing his insights on creator acquisition and the evolving landscape of the creator economy. modash+1

Work

Education

Projects

Writing

Why I Canceled My H1B Visa Only 2 Days After I Got It

May 1, 2020

A reflective piece discussing his decision to cancel his H1B visa in 2020, weighing the 'American Dream' against personal aspirations, entrepreneurial desires, and the importance of location in a connected world.

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I just landed a job in San Francisco, from Macedonia. Here is my real CV.

December 1, 2017

A personal account of his unconventional career path, detailing early experiences, struggles, and the journey that led him to a job in San Francisco from Macedonia.

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How I became a Growth Hacker

April 1, 2017

An article explaining his transition from a computer science background to growth hacking, detailing various strategies he employed for Buzz App and for growing the Red Cross Youth club.

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