Jiten Madia

A LinkedIn Pulse article discussing how AI is transforming market research, moving from specialized tools to end-to-end platforms. It differentiates between general-purpose and purpose-built AI tools and highlights the role of discernment as a superpower for researchers using AI.

A Medium article discussing how AI agents are reducing transaction costs, potentially blurring the lines between firms and markets as theorized by Ronald Coase. It explores the implications for demand, supply, market design, regulation, and specifically for the market research industry.

An article exploring the evolution of qualitative research and researchers in the age of AI. It discusses how AI can streamline tasks but emphasizes the enduring importance of human curiosity, empathy, analytical skills, and storytelling, urging researchers to be experimental and comfortable with discomfort.

A webinar moderated by Jiten Madia, discussing current usage, possible use-cases, data-privacy concerns, and comparison between ChatGPT and specialized AI tools in market research.

A case study demonstrating how myTranscriptionplace used a systematic approach, combining double-verified human transcripts with Generative AI for data sorting and human-curated analysis, to optimize qualitative data analysis workflows for a healthcare research agency, leading to greater clarity, efficiency, and cost-effectiveness.