Neda Whitney
Marketing Executive Specializing in Luxury, Fashion, and Emerging Tech
New York City
Summary
Neda Whitney is a highly experienced marketing leader with over two decades in luxury, fashion, and technology sectors, demonstrated through her roles at MATTE Projects, Ring Concierge, Christie's, and R/GA. She excels at developing and executing comprehensive marketing strategies, building and restructuring teams, and driving business growth for both established and emerging brands. brand-innovators+3
She is a pioneer in integrating emerging technologies and digital trends into marketing. Her work at Christie's involved spearheading their metaverse platform, NFT sales, and significantly growing their TikTok presence. At Ring Concierge, she accelerated TikTok growth and focused on engaging millennial and Gen Z audiences through accessible collections and innovative partnerships, showcasing a keen understanding of evolving consumer behaviors. theprnet+2
Neda is a recognized thought leader and speaker, having been featured at prominent industry events like Cannes, CES, and Adweek, and published in leading business and fashion publications such as The Wall Street Journal and Vogue Business. She actively contributes to discussions on luxury trends, NFTs, and the future of marketing, often emphasizing the retaildive