Jean-Baptiste Touyarot

Jean-Baptiste Touyarot is a seasoned marketing and growth leader with over a decade of international experience in e-commerce and data-driven digital marketing. He has demonstrated a strong ability to lead and deploy global digital strategies, managing teams and external partners to achieve ambitious growth targets. malt

As Chief Marketing Officer at Click&Boat, Jean-Baptiste is responsible for structuring and expanding the company's organization, with a strategic focus on organic growth, international reach, and scaling both online and offline marketing efforts. His work includes spearheading major summer campaigns across diverse media channels and cultivating key partnerships. linkedin+2

Prior to his current role, Jean-Baptiste served as Director of Growth at Malt, where he was instrumental in positioning the company as a leading freelancer marketplace in Europe. His contributions included significantly scaling the marketing team, expanding into new countries, and developing robust lead generation pipelines. malt+1

His experience in the travel industry at Europcar Mobility Group involved leading digital marketing, CRM, and analytics, and optimizing eCommerce performance for multiple brands. He has a proven track record of growing direct-to-brand business and improving online marketing efficiency. malt

Jean-Baptiste's early career foundation includes significant roles in data strategy, serving as Head of Data at happn and Data Project Lead at fifty-five, showcasing his analytical capabilities and expertise in leveraging data for strategic decision-making. He also started his career as a management consultant at Accenture. malt

During his studies at Ecole de Management de Lyon, Jean-Baptiste was involved in organizing the Raid Hannibal, a multi-sport nature raid, indicating an early engagement in leadership and event management. malt+1