Christopher Erckert
Founder and channel marketing leader in e‑commerce
Fort Lauderdale, Florida
Summary
E-commerce and channel-marketing practitioner who emphasizes measurable revenue outcomes: Erckert has driven use of call-tracking and conversation-intelligence at BBQGuys to attribute phone-driven revenue, optimize media spend, and improve conversion and average revenue per sales call. invoca+1
Founder and builder in blockchain-enabled philanthropy: as a co-founder and interim executive director at Dotare, he helps shape a Cardano-aligned project aiming to operationalize universal basic income ideas and run a community stake pool. dotare+1
Serial entrepreneur and product operator: Erckert co-founded Shopping Cart Apps (acquired) and has authored practical e‑commerce playbooks via CGE Ventures, reflecting experience building ad-automation and Google Shopping management products. signalhire+1
Team-focused leader who blends technical ad-stack automation with coaching: across roles at BBQGuys and in his entrepreneurial work he highlights automating advertising tech stacks while prioritizing coaching and developing teams. dotare+1
Work
Education
Projects
Writing
Increase LTV and Lower CAC with Hotjar
May 1, 2025A CGE Ventures playbook focused on improving add-to-cart rates on Shopify product pages using Hotjar and A/B testing to increase lifetime value and lower customer acquisition cost.
Revenue Execution Hero Spotlight: Chris Erckert
April 1, 2022Q&A feature in which Erckert discusses his career path, how conversation intelligence helped his career progression, his approach to revenue execution, and advice for marketers.
Customer Conversations: How BBQGuys Gets Full Visibility of the Customer Journey with Invoca
January 1, 2021Case study / article describing how BBQGuys used Invoca conversation intelligence to attribute phone calls to marketing, optimize media spend, and improve conversion and revenue per call.