Alex Stone

Alex Stone is a highly experienced media professional, currently serving as SVP, Advanced Video & Agency Partnerships at Horizon Media. His expertise lies in developing strategic partnerships with media, data, and technology vendors, focusing on innovation, competitive rates, and programmatic solutions to benefit clients. He's also instrumental in leading advanced video and diverse-owned/multicultural media initiatives. advertisingweek+4

He is a proponent of integrating gaming into media investment strategies, arguing that it's an underrepresented channel with significant engagement opportunities. Stone believes that despite marketer unfamiliarity, gaming offers measurable value and attention quality, particularly in mobile and console integrations, which can be enhanced by cross-screen synergies and retargeting capabilities. beet

Alex is also a macro-manager who provides guidance and wisdom while empowering his team. He foresees a future where AI will infuse Horizon's operations, improving planning, targeting, and measurement, and emphasizing the balance between art and science in agency creativity. greenmediasummit

Beyond his professional endeavors, Alex is involved in community service, serving on the board for the Center for Holocaust, Human Rights, and Genocide Education (CHHANGE.org) for six years, where he helps raise funds through an annual golf tournament. greenmediasummit