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James Murfin

James Murfin

Entrepreneur and CEO revolutionizing EV charging with AI and computer vision

Sunnyvale, California
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Joined January 2026
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Summary

James Murfin is a serial entrepreneur and innovator, currently leading Juice Serve, a startup focused on transforming electric vehicle charging through AI and computer vision. His company aims to make EV charging seamless and efficient by enabling automatic vehicle recognition and payment processing. clay+4
With a strong background in sales leadership at major tech companies like Google and Salesforce, James Murfin combines extensive corporate sales experience with an entrepreneurial drive. He has also held leadership roles in other startups, demonstrating a consistent career path in business development and company building. clay+3
James Murfin is an inventor with several patents and patent applications to his name, particularly in areas related to asset tracking, automated EV charging management, and power management for solar-powered electronic devices. This highlights his technical innovation and contribution to new technologies. justia+3

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Notes

HMHicham Mabchoursaid
JMJames Murfin
has made a significant impact as a founder or owner in the SaaS space.

Jan 8, 2026